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Array ( [store_id] => 1 [entity_id] => 10742 [entity_type_id] => 4 [attribute_set_id] => 9 [type_id] => simple [sku] => 9786070257124 [has_options] => 0 [required_options] => 0 [created_at] => 2019-11-15T08:21:37-06:00 [updated_at] => 2024-03-22 06:40:10 [name] => Neuromarketing: a new way of understanding the consumer´s mind [meta_title] => Neuromarketing: a new way of understanding the consumer´s mind 9786070257124 libro [meta_description] => Neuromarketing: a new way of understanding the consumer´s mind 9786070257124 libro [image] => 9786070257124.jpg [small_image] => 9786070257124.jpg [thumbnail] => 9786070257124.jpg [url_key] => neuromarketing-a-new-way-of-understanding-the-consumer-s-mind-9786070257124-libro [url_path] => neuromarketing-a-new-way-of-understanding-the-consumer-s-mind-9786070257124-libro.html [image_label] => Neuromarketing: a new way of understanding the consumer´s mind [small_image_label] => Neuromarketing: a new way of understanding the consumer´s mind [thumbnail_label] => Neuromarketing: a new way of understanding the consumer´s mind [author] => Philipp Hillenbrand / Javier Cervantes [language] => Inglés [number_pages] => 155 [size] => 16x23x1.2 [finished] => Rústico [isxn] => 9786070257124 [weight_mb] => 0.5 [edition_data] => 1a edición, año de edición -2014- [topic] => CONTABILIDAD, CONTADURÍA Y ADMINISTRACIÓN [price] => 500.0000 [weight] => 0.5000 [manufacturer] => 9 [status] => 1 [visibility] => 4 [tax_class_id] => 2 [format] => 20 [year_edition] => 3285 [pap_provider] => 3366 [description] => But having knowledge of the fundamentals of certain neurophysiological processes in the context of marketing benefits both consumers and researchers. As consumers, we would like to be more aware of our own purchasing behavior in order to avoid certain pitfalls associated with our "neuro-consumer" makeup. As researchers, we get the benefit of more complete and more accurate knowledge, combining perspectives and insights from multiple scientific disciplines.
This book provides an overview about what Neuromarketing is all about, an introduction about the neurophysiological processes that are influencing consumer behavior, as well as a series of examples of how Neuromarketing is currently being used. [short_description] => But having knowledge of the fundamentals of certain neurophysiological processes in the context of marketing benefits both consumers and researchers. As consumers, we would like to be more aware of our own purchasing behavior in order to avoid certain pitfalls associated with our "neuro-consumer" makeup. As researchers, we get the benefit of more complete and more accurate knowledge, combining perspectives and insights from multiple scientific disciplines.
This book provides an overview about what Neuromarketing is all about, an introduction about the neurophysiological processes that are influencing consumer behavior, as well as a series of examples of how Neuromarketing is currently being used. [meta_keyword] => Neuromarketing: a new way of understanding the consumer´s mind, Contabilidad, contaduría y administración, Facultad de Contaduría y Administración [author_bio] =>Philipp Hillenbrand
Philipp Hillenbrand se graduó con honores de la Facultad de Administración de Empresas de la UNAM y es un ganador del premio a la mejor tesis doctoral en Ciencias Sociales de la Academia Mexicana de Ciencias, así como la medalla Alfonso Caso (2009 ) . Trabaja como consultor, centrándose en la marca, los precios y la excelencia en ventas. Anteriormente, trabajó como Director de Marketing y Desarrollo de Negocio de Argos Aegon México y como profesor de Neuromarketing y fijación de precios en la EGADE Business School.
Javier Cervantes
Javier Cervantes es un profesor de la Facultad de Ciencias Empresariales Administración de la UNAM y socio fundador de Psyma Latina, la filial mexicana del Grupo Psyma .
[toc] => Content. Chapter 1. Understanding the needs of the consumer: a new prerequisite for business survival. Chapter 2. The future of marketing: your brain. Chapter 3. The evolution of describing the purchase decision-making process and consumer behavior. Chapter 4. Traditional research techniques for studying the consumer, and their shortcomings. Chapter 5. Physiology-based techniques to study the consumer: the next step. Chapter 6. Neuromarketing as reality: understanding the consumer for competitive advantage. Chapter 7. Ethics and neuromarketing. Chapter 8. The future of marketing has already arrived. [group_price] => Array ( ) [group_price_changed] => 0 [media_gallery] => Array ( [images] => Array ( ) [values] => Array ( ) ) [tier_price] => Array ( ) [tier_price_changed] => 0 [stock_item (Mage_CatalogInventory_Model_Stock_Item)] => Array ( [item_id] => 2620005 [product_id] => 10742 [stock_id] => 1 [qty] => 7.0000 [min_qty] => 0.0000 [use_config_min_qty] => 1 [is_qty_decimal] => 0 [backorders] => 0 [use_config_backorders] => 1 [min_sale_qty] => 1.0000 [use_config_min_sale_qty] => 1 [max_sale_qty] => 0.0000 [use_config_max_sale_qty] => 1 [is_in_stock] => 1 [use_config_notify_stock_qty] => 1 [manage_stock] => 1 [use_config_manage_stock] => 1 [stock_status_changed_auto] => 0 [use_config_qty_increments] => 1 [qty_increments] => 0.0000 [use_config_enable_qty_inc] => 1 [enable_qty_increments] => 0 [is_decimal_divided] => 0 [type_id] => simple [stock_status_changed_automatically] => 0 [use_config_enable_qty_increments] => 1 [product_name] => Neuromarketing: a new way of understanding the consumer´s mind [store_id] => 1 [product_type_id] => simple [product_status_changed] => 1 ) [is_in_stock] => 1 [is_salable] => 1 [website_ids] => Array ( [0] => 1 ) [request_path] => neuromarketing-a-new-way-of-understanding-the-consumer-s-mind-9786070257124-libro.html [url] => http://www.libros.unam.mx/neuromarketing-a-new-way-of-understanding-the-consumer-s-mind-9786070257124-libro.html [final_price] => 350.0000 ) 1